This is a living list of every event, property, and trait your site has ever sent — discovered automatically from your data, so anyone can typo a name or fire a test event and it shows up here.

Add a description to record what a name means and who sends it. Verify a name to mark it as official and reviewed — a trust signal that says “this is the real one, use it,” so teammates can tell it apart from typos, tests, and abandoned names. Verifying is just a label: it never changes tracking, hides anything, or deletes data.